investments online must contain Branded initially as Forexpros.com, the portal launched in 2007 with editions in four languages: English, Spanish, Hebrew and Arabic, offering free data, information, analysis, news and tools over the Forex market for traders. Six additional editions followed in 2008, growing to a total of 18 different localized editions by the end of 2011.3 During 2009 the brand expanded its offering from Forex data to encompass a wider focus which led to the later rebranding decision. This move culminated in the purchase of the Investing.com domain for $2.45 million at the end of 2012.4 At the time, it was considered one of the most expensive domain names ever purchased Investing.com currently offers 30 localized (Language localisation) editions in 22 languages including: Arabic, Chinese, Dutch, English, Finnish, French, German, Greek, Hebrew, Italian, Indonesian, Japanese, Korean, Malay, Polish, Portuguese, Russian, Spanish, Swedish, Thai, Turkish and Vietnamese. Additional editions are dedicated to the Australian, Brazilian, Canadian, Hong Kong, Indian, Mexican and South African markets.910 Investing.com’s Android app was launched on September 18, 2013, initially supporting five languages (currently the application supports fifteen). The company spent in excess of one million US dollars on the app’s design and development 18619
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